Do you lead a busy life which makes it harder to keep in control of your weight?

Here’s how to lose weight in a healthy and sustainable way with the help of Personal Coach James

 

Hi there,

This is James Porter from Yorkshire, and I help busy professionals and business owners around the UK as their Personal Coach. I’ve done this for nearly 20 years and have helped thousands of people become happier with their weight, health, and fitness.

The sad reality is that 64% of people in the UK are overweight and 26% of people are obese. You have the choice of accepting to be part of those sad statistics, or you can overcome your weight problems and become a better and happier version of yourself.

Here are 5 major reasons why people struggle with their weight and will do for the rest of their life…

1. People don’t understand how to lose weight properly and keep it off – This is why, even if people lose weight, they are extremely likely to gain it back

2. People have busier lifestyles than ever – You may be a busy professional or business owner which means you have little time to look after yourself properly. So your weight and health suffers and this will only get worse

3. People have high levels of stress – If your work or business means you are regularly feeling stressed, you will have lower physical and mental energy and so you are less likely to exercise and eat healthy. Stress also affects how your body functions which affects your weight

4. People are bombarded with poor information – Most of the information you read or watch, whether online, on TV, or in magazines, is completely unhelpful for weight loss. For example, weight loss jabs/shots, diets, or doing exercise you don’t enjoy, will “never” work for long term and healthy weight loss

5. People have the wrong mental approach for losing weight – If your mental approach isn’t good enough, then it’s guaranteed you will always struggle with your weight. With the thousands of people I’ve helped, I can assure you of this

The good news is that it’s highly likely that YOU have the capability to lose weight and keep it off. You just don’t know how to do it yet.

The bad news is that most people will never find out. Will you find out how to lose weight properly and in a healthy way, or will you allow yourself to keep suffering?

 

The truth about your chances of weight loss success

Using the figures from a study in 2015 titled “Probability of an Obese Person Attaining Normal Body Weight”, I calculated that only 2.0% of people are successful at losing weight and keeping it off over 5 years.

The study is from the Clinical Practice Research Datalink in the UK which analysed the health records of 278,982 people.

This indicates that almost all people (98%) will struggle with their weight for the rest of their life, until the very day they die. This could easily be you.

Being overweight means that…

• You are struggling with your physical health – You will have much lower energy than what you could have. You also have a proven higher risk of health problems, such as diabetes, high blood pressure, arthritis, stroke, heart attack, and cancers (including breast, prostate, and colon cancer)

• You are struggling with your mental health – You will have less confidence and a poorer self-image because you feel worse about yourself and your body due to your weight. This means you feel more anxious and stressed, and you have a proven higher risk of developing depression

These things affect all areas of your life. If you are feeling worse every day than you could be feeling, then you suffer, your works suffers, and your relationships suffer. Even if you are feeling fairly happy in general, you are still suffering and are at a lower level than what you could be.

Then after feeling worse every single day of your life, you will die younger than what you should have due to your weight and having a less healthy body – This means missing out on more time to live life or be with the people you love.

Despite all these drawbacks of being overweight, most people still continue to let themselves suffer. They live a life that is duller and less fulfilling than what they could have. Yet at the same time, they could be feeling so much better and live a healthier life where they feel happier about themselves.

Which will you choose? To accept your weight and all the negatives that drag you and your life down? Or to commit to learning how to lose weight properly and feel the fantastic benefits that await you?

 

You do not need Motivation – You need Commitment

If after reading this so far, you are thinking – “Thank you for the kick up the bum James. I need to do more, so I’ll join a gym, or do this exercise, or change this with my eating” – Then you are missing a very important point.

What you are feeling is motivation. This is the same motivation that you’ve felt in the past, like at the start of a new year or leading up to a holiday. Motivation never lasts which is a key reason why you keep struggling with your weight.

What you need to be successful with your weight are two things…

1. Commitment – This is where you commit to losing weight, keeping it off, and leading a healthier life. Why? Because ultimately this is your quality of life and happiness we are talking about. It’s extremely important to you and the people in your life, isn’t it?

2. Knowing how to lose weight properly – This means knowing what to do with your exercise and healthy eating, and how to make them sustainable and enjoyable. Also, learning helpful ways of thinking and new perspectives that help you lose weight and keep it off

As your Personal Coach, I will show you exactly how to be both committed, and have the approach that’s needed to be fully in control of your weight and lead a healthier and better life.

 

Your Personal Coach James

My first career was in engineering which was highly technical and scientific. I completed an apprenticeship, a Degree where I achieved a First and received two awards for the best student at the University, and a Postgraduate Diploma in management with Distinction grade. I worked for small and international companies.

My second and current career is where I run my own business helping people as their Personal Coach. I help people to lose weight successfully, improve their health and fitness, and feel physically and mentally much better in their life.

I help people using in-person coaching and telephone coaching. I’ve been doing this for nearly 20 years and have helped thousands of people around the world be successful.

I am a friendly and considerate person from Yorkshire. With my help you will get a unique mix of strategy and science/fact-based principles, backed by professional and personalised support.

 

The key to your successful weight loss

 The key to you successfully losing weight and keeping it off is developing the right routines and habits based around exercise and healthy eating. These routines and habits need to be sustainable and enjoyable, so that you can easily keep them up.

To be able to do this, you also need to have the right strategies and mental approach. This is extremely important!

Put these things in place like I show you with your Personal Coaching, and this is how you can get great results with losing weight, as well as getting much healthier and fitter, AND most importantly keep your results.

Let’s be honest and realistic here…

If you knew how to lose weight and keep it off and could put things in place, then you would have already done it by now. It’s the things that you don’t know and the approach and strategies that you’re missing that’s holding you back.

For example, Kathy struggled with her weight for years which was increasingly becoming a drag on how she felt and her life. With my Personal Coaching, and at age 63, she lost two and half stones in just over a year. Even more impressive is that she has kept off every single pound over the next 6 years and to this present day in 2025.

Below is a graph showing Kathy’s weight loss progress over the full 7 years. Notice how her weight goes on a downward trend for the first year, then levels off at her ideal weight and has stayed there ever since.

This is the ideal way to lose weight which only 2% of people can achieve. Kathy also finds it very easy to keep her weight off and maintain a healthy weight. We still talk once a week for accountability and support, which highlights the tremendous value she receives from her Personal Coaching with me.

 

How your Personal Coaching works

Most importantly, your Personal Coaching is personalised exactly to suit you. Everyone is different and you are a unique person. I treat you with full respect, with the sole aim of helping you overcome your weight problems which will make such a positive difference to your life.

Ultimately, I will show you how to be successful at losing weight and keeping it off, while leading a healthier life. This means feeling better every single day of your life going forwards.

We will talk over the telephone once a week. I have found this to be the most effective way of doing Personal Coaching as I can fully listen to and understand what you are telling me. Also, you won’t feel like you need to get dressed up or look at your best which is a big drawback of doing video calls, compared to talking over the telephone.

I recommend that you make a commitment to do 8 weeks Personal Coaching with me because you will then learn about the areas you need to know, and you have time to get well on the right path.

This is NOT a quick fix which never ends up working and keeps people struggling with their weight. Instead, I show you how to get results for both the short term and long term – results that are healthy and sustainable.

 
My Personal Coaching is especially suited to you if…

1. You lead a busy life – You have plenty of demands or stress with work, or you run your own business, which makes it harder to keep in control of your weight

2. You want to be proactive about solving your weight problems, rather than accepting them – You are NOT the type of person who just lets life pass them by

3. You have limited time – So you struggle to fit in exercise or healthy eating into your life

4. You realise that you need help – What you have done up to now has led to you being unhappy with your weight. Without help, you realise it’s extremely likely you will be one of the 98% of people who will always struggle with their weight

5. You know that the clock is ticking – The older you become, the harder it will be for you to lose weight and the more you will struggle for all the years left in your life. This includes having more health problems and dying younger than you should

6. You have some ambition and drive – If you believe that a healthy weight and a healthier life is possible for you, then you will make a start and you will get the help you need

 
There is a reason that people start my Personal Coaching and then continue for many months and usually many years…

This is because I provide them with expert advice around losing weight and developing a healthy lifestyle, which has a real, positive impact on their life and how good they feel. They also have my full guidance and support which is extremely valuable. This is much better and much more enjoyable than trying to do it on your own.

With my Personal Coaching, you too can get in control of your weight, and lose weight in a healthy and sustainable way.

 

Here’s what my Personal Coaching clients have experienced